The recycling ad campaign was originally focusing on the style found in Soviet propaganda and the likes, however, it has changed so as to focus less on the 'power' element of said propaganda, and more on 'unity'.
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| The original sketch by Keiron Edwards, drawn after a discussion and development of my original idea. |
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| Early design in Photoshop, which utilises a custom 'Russian'-style font. However, this font can get a bit difficult to read, and 'F' appears like 'R' for some reason. |
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| The current version, which includes different coloured arms, to show multiculturalism (unity amongst all races and cultures in Leicester). |
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